JOB ROLE: To provide leadership in the development and implementation of Uganda coffee marketing strategy, take lead in the promotion and creation of brand awareness of Ugandan Coffee in China and the Asia pacific, and liaise with the diplomatic structures in the Region on developing strategies for negotiating country to country deals on export of Uganda Coffee.

KEY RESULT AREAS 

1. Conduct overall coordination and implementation of the UCDA promotion strategy for China and Asia pacific.

2. Create linkages between Ugandan coffee exporters and the Chinese coffee importers in the marketing and export of both green and valued added coffee from Uganda. 

3. Guide on market entry strategies based on market conditions, policies or regulations that would impact the sale of their products.

4. Organize coffee exhibitions, trade shows and other promotional events for the creating awareness of Uganda Coffee. 

5. Maintain contacts and a database of clients and prospective coffee distributors in the market.

6. Conduct market research and analysis reports on a monthly basis.

7. Prepare promotional materials and publications on Uganda coffee i.e. (Quarterly newsletters and annual reports)

8. Monitor customer preferences and coffee inventory requirements for the office

9. Prepare and send out coffee samples and gifts to potential customers and visiting Ugandan delegations.

10. Provide general oversight of all administrative issues, staff and regulations of the Representative Office.

11. Act as bank signatory on all the accounts of the Representative Office 

12. Compile and submit quarterly, semi-annual and annual reports and regular briefs on the activities of the Representative Office

13. Perform any other duties assigned by Management from time to time.

QUALIFICATIONS AND EXPERIENCE: 

The ideal candidate must have;

1. Honours Bachelor degree in any one of the following areas: Business Management, or Marketing, or Commerce, or International business, or Food Science and Technology or related fields from a recognized University;

2. Post graduate qualifications in Business Management, or Business Development, or Project Management or related fields from a recognized institution.

3. HSK Certificate preferably obtained in the last five (5) – Six (6) years

4. At least five (5) years’ experience with emphasis on coffee quality tasting techniques / coffee profiling, or coffee trade promotion, or market development, or business development, or project management/planning, or international trade, three (3) years of which should have been at a senior management level.

EXPECTED PERSONAL COMPETENCES AND SKILLS

1. Excellent coffee knowledge and skills,

2. Ability to read, write and speak Chinese (Mandarin),

3. Strong knowledge of the Uganda coffee industry and the international coffee trade,

4. Ability to negotiate, and maintain strong networks and relationships,

5. Ability to communicate and negotiate persuasively and confidently,

6. Excellent Report Writing skills.